Here's an interesting idea:

The hardest part when moving a big stone is making it move that first budge. After that, it starts rolling. It's no different with people.    Deploy many interactive features to encourage your congregation to overcome their own inertia and get involved. Get the stone rolling with a simple click! Then, keep it rolling with thoughtful opportunities delivered using: "Social Media for a Higher Purpose™."

Many of these tools are free thanks to the generosity of local business.