A wise person once said, "People don't care how much you know until they know how much you care."
"And let us consider how to stir up one another to love and good works...""
Hebrews 10:24–25
The Living Bulletin will become an appropriate and valuable part of conversations with your followers. Show that you care about THEM and they'll be even more loyal and receptive to your teachings.
According to USCCB, “social media as a paradigm shift in how humans
communicate, a development as important as that of the printing press
and the innovation of electronic communication.”
"The revolution taking place in communications media... represents a great and thrilling challenge; may we respond to that challenge with fresh energy and imagination as we seek to share with others the beauty of God." - Pope Francis
"The Church can use social media to encourage respect, dialogue, and honest relationships—in other words, true friendship."
- Pope Benedict
The Living Bulletin follows USCCB guidelines by:
✓ Creating engagement.
✓ Integrating with the overall communication strategy
✓ Connecting people with similar interests
✓ Strengthening community
✓ Increasing Dialogue
✓ Increasing your church’s visibility and evangelization
✓ And much more!
Exceprts
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Many communication experts are describing the adaption of social media as a paradigm shift in how humans communicate, a development as important as that of the printing press and the innovation of electronic communication.
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A well-considered use of social media has the ultimate goal of... "creating engagement."
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The Church can be successful in being heard above the fray by creating engagement. Engagement includes likes, comments, and shares. The more engagement that happens on a particular message, the more it will be seen.
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Social media can be powerful tools for strengthening community... connecting people with similar interests, sharing information about in-person events, providing ways for people to engage in dialogue, etc.
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Online social media communities... offer excellent forums for the Church's visibility and evangelization.
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Approach social media as a powerful means of evangelization and to consider the Church's role in providing a Christian perspective...
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The use of social media should be well integrated into the overall communication strategy for the church.
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Users move seamlessly across multiple platforms, receiving information and entering into dialogue using print, oral, video, and digital communications, in a variety of settings.
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Effective communication strategies recognize the expectations and preferences of the community and develop messages suited to those expectations and preferences.
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A social networking site needs to have new content on a regular basis.
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In the case of social media, the axiom "build it and they will come" is not applicable... strategizing is as essential. The Living Bulletin is a comprehensive strategy to empower church communications everywhere they happen.
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Definitions:
The term “Web 2.0” is commonly associated with Web applications that facilitate interactive information sharing. A Web 2.0 site allows its users to interact with other users, to change website content, to provide reaction to content, to share the site’s content with others, or to filter content being provided by the site creator. This is in contrast with non-interactive websites, where users are limited to the passive viewing of information that is provided to them. * Example: Amazon.com’s inclusion of users’ reviews and offering of recommendations based on the consumer’s past use of the site make it a Web 2.0 site.
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Ministry website: An Internet website/tool created by employees, clerics, and volunteers for the sole purpose of conducting diocesan/affiliate business.
